Facebook first announced Community Pages as a feature designed to address all the fan pages set up around generic, non-business topics. Community Pages are a new type of Facebook Page dedicated to a topic or experience that is owned collectively by the community connected to it. Just like Official Pages for businesses, organizations and public figures.
Most Facebook users don’t want to join the conversation on a post made by a business, but if it’s person name, that barrier is removed. It gives you the opportunity to be more personal. You are the face of the page, not only a company name and logo. Consumers want to engage with a person, not a company.
To build trust, you must provide value. Things like sharing first-hand experience, answering questions and simply providing the community can all help strengthen the relationship between you, your members and your business. Your Open Houses, New Listings, New Offers, coming soon properties. They can go to your audience through pages.
If you build a niche page from the beginning, the feedback you receive will be extremely valuable. You can receive feedback from your recent Buyer or seller Facebook will show to everyone.
This is a great place to put a call to action and guarantee you draw eyeballs to it. Not every page audience is going to jump on your offer immediately, but if you remain value-focused, you will see more page audience add that want to receive more of your content.