An email parser is a piece of software which allows you to extract data from incoming emails. Email parsers can be configured to pull specific data fields from incoming emails. By doing so they allow you to convert an unstructured email into easy-to-handle structured data.
Eliminates data entry errors :
Parsing text right from the source eliminates data entry errors that could occur during manual transcription.
Maintains structured data:
Manually entering data tends to incentivize short cuts by ignoring fields that may not be deemed crucial. This keeps an accurate picture of your prospects, Which allows better lead scoring and improved audience segmentation.
Sets the stage for marketing automation :
Now you have captured the lead, sent an auto reply, scored it, segmented it and assigned it. The stage is set for further communication and follow-up based on natural workflow based triggers or other automation rules that you define.